Can someone sell ice to an Eskimo?  What about fertilizer to a farmer? What about selling clean water to someone that lives by freshwater? There are people which have the natural ability to talk story. For some reason, they have the ability to “draw in” the crowd with the power of their words; they understand how to play on emotions, desires, sensuality, needs, and temperaments. Due to their ability to use words in the correct manner; they have the ability to lure in the crowd encouraging us to engage in actions that are both unproductive and unneeded.

The Apostle Paul makes this statement concerning the power of words:

1 Corinthians 1:17, “For Christ did not send me to baptize but to preach the gospel, and not with words of eloquent wisdom, lest the cross of Christ be emptied of its power.”

The power of God does not reside in the ability to “hook” people into agreement. Eloquent words, much like a politician running for office, is not what God desires from an evangelical point-of-view, but a simpler approach.  We under-mind the authority of God through the attempt to use flowery words. A simpler approach consists of relating God’s Word through personal experience.

People are hungry for truth. We so desire to have a fruitful, tangible, and meaningful relationship with Jesus Christ that the mere mention of his name draws our attention. It matters less to us, sometimes, that we are being led astray by false teaching.

Let us be mindful of eloquent words, and “K.I.S.S.” each other (Keep It Super Simple) with the Gospel.

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